November 23, 2010
I work in the realm of brand and marketing and I have lived by my definitions of both. Brand is a world where promise must meet delivery, and where that delivery must then be measured. And marketing is the world where the acquisition, retention and management of a customer – over time – is the fundamental rule of law. Read More
November 19, 2010
The scope of small business marketing has changed dramatically in the last two decades. Where once there were newspaper ads, TV, and radio, now there are internet ads, Twitter, and Facebook. Read More
November 18, 2010
Reaching Customers Digitally: Moving Your Business Forward Read More
November 16, 2010
Quality search engine optimization (SEO) is essential to getting great traffic and staying power to your blog. Without it, your blogwill be nothing more than an empty writing space. Read More
Using Entrepreneurship to Give Back
Posted On May 14, 2013
I am a College Pro Window Cleaning franchisee in Andover-Anoka, MN.
With the knowledge I've learned through College Pro and our Entrepreneurship class at the University of St. Thomas we started a business to help children with cancer. It is a one-for-one program selling hats. For every hat we sell, we give one to a child battling cancer.
To date, we have sold and donated over 1,200 hats across the United States.
If you've got the means, help us spread the word.
I used a lot of what I learned through College Pro to help start this business and it has thrived in the five months we have been operating so far.
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